Marketing Research: Delivering Customer Insight
Language: English
Published by Red Globe Press, 2018
- Softcover
- Used
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- Title
- Marketing Research: Delivering Customer Insight
- Author
- Wilson, Alan
- Publisher
- Red Globe Press
- Publication year
- 2018
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 135200111X
- ISBN 13
- 9781352001112
- Edition
- 4th Edition
Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
New to this Edition:
- Expanded coverage of qualitative analysis, now with its own dedicated chapter
- Fresh material on hot topics such as big data analytics, social media listening and data visualization
- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation
- Added 'Industry Viewpoint' features setting out the latest thinking from practitioners on important topics
- New author video introductions to each chapter and 'Careers in Marketing Research' video suite featuring the advice and experiences of a range of practitioners around the world
- New opening cases featuring well-known, international organizations
"Synopsis" may belong to another edition of this title.
About the Author
Alan Wilson is Professor of Marketing at the University of Strathclyde Business School. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications. He is a Senior Examiner for The Market Research Society and a member of their professional development advisory board. He serves on the editorial board of the International Journal of Market Research and is a fellow of both the Chartered Institute of Marketing and The Market Research Society.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
AbeBooks seller since June 20, 2025
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