Marketing Research. This item is unavailable.
David A. Aaker; V. Kumar; Robert Leone; George S. Day
59 ratings by Goodreads
Language: English
Published by Wiley, 2012
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Unavailable
Hardcover
Condition: Used - Good
£ 6.96
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G1118156633I3N00
- Title
- Marketing Research
- Author
- David A. Aaker; V. Kumar; Robert Leone; George S. Day
- Publisher
- Wiley
- Publication year
- 2012
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1118156633
- ISBN 13
- 9781118156636
- Item weight
- 3.3 pounds
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies′ limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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