Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
Language: English
Published by McGraw-Hill/Irwin, 2002
- Hardcover
- New
Seller: Red's Corner LLC, Tucker, GA, U.S.A.Red's Corner LLC
AbeBooks seller since March 26, 2018
Condition: New
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- Title
- Marketing Research: Within a Changing Information Environment w/Data Disk Pkg
- Author
- Jr.,Joseph Hair, Bush,Robert, Ortinau,David, David Ortinau
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2002
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072538392
- ISBN 13
- 9780072538397
- Edition
- 2.
"Synopsis" may belong to another edition of this title.
About the Author
Earned a B.A. in Psychology and Economic history from St. Marys University and an M.A. and Ph.D. in Marketing at Louisiana State University. He began his teaching career at the University of South Florida, moved first to the University of Mississippi, and then to The University of Memphis, where he has taught since 1993. He was chairman of the committee on Grants and Research for the Fogleman College of Business from 1991-1997 and Director of the Ph.D. Program at Memphis from 1995-1997. He has been a consultant for a wide range of corporations and institutes, as well as for the U.S. Department of Defense. He is the coauthor of Retailing for the 21st Century (Houghton-Mifflin, 1993) and a coeditor of Advances in Marketing (LSU Press, 1994). He is a regular contributor to such academic publications as Journal of Advertising, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Health Care Marketing, and Marketing Education Review.
Earned a B.S. in Management from Southern Illinois UniversityCarbondale, an M.A. in Business Administration from Illinois State University, and a Ph.D. in Marketing from Louisiana State University. He began his teaching career at the University of South Florida, where he continues to win awards both for outstanding research and for outstanding teaching. He has a wide range of research interestsfrom attitude formation and perceptual differences in services marketing to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, customer service quality, customer service value, retail loyalty, and image. He continues to serve as a member of the editorial review board for Journal of Academy of Marketing Science and was coeditor of Marketing: Moving Toward the 21st Century (SMA Press, 1996).
"About the title" may belong to another edition of this title.
Red's Corner LLC
Tucker, GA, U.S.A.
AbeBooks seller since March 26, 2018
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