Marketing Research: An Applied Approach
Malhotra, Naresh K.; Birks, David F.; Wills, Peter
Sold by ALLBOOKS1, Direk, SA, Australia
AbeBooks Seller since 13 December 2023
New - Soft cover
Condition: New
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Add to basketSold by ALLBOOKS1, Direk, SA, Australia
AbeBooks Seller since 13 December 2023
Condition: New
Quantity: 1 available
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Working as a marketing researcher is an intellectually stimulating, engaging and creative occupation. Malhotra and Birks have long been regarded as offering the most applied, comprehensive and authoritative commentary on European Marketing Research, helping students to build a clear understanding of how to:
Dr Naresh K. Malhotra is Professor Emeritus, College of Management, Georgia Institute of Technology, USA. He has consulted for business, nonprofit and government organisations across the globe. In 2011 he received the Best Professor in Marketing Management, Asia Best B-School Award.
Dr David F. Birks is a Professor of Marketing at Winchester Business School, the University of Winchester, England. He teaches quantitative and qualitative marketing research and leads developments across the University in digital marketing research.
Peter Willsis the Chairman of Snap Surveys who are based in the UK and the USA. He is an Honorary Fellow at the University of Winchester and the Chairman of the Association for Survey Computing, the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics.
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