Marketing: Real People, Real Choices (7th Edition)
Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart
ISBN 10: 013217684X ISBN 13: 9780132176842
Published by Pearson, 2011
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Paperback
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About this Item
Description:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G013217684XI5N00
Synopsis:
Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing: Real People, Real Choices (7th ...
Publisher: Pearson
Publication Date: 2011
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket