Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

French, Ylva

ISBN 10: 0742504077 / ISBN 13: 9780742504073

Published by AltaMira Press, 2000

Seller Inventory # BSM.12XJM

Synopsis:

This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

Review: Runyard and French have produced a solid handbook on museum marketing and public relations, providing the tools and techniques to be applied and the lessons to be learned from a variety of museum situations. Marketing and Public Relations Handbook will help a museum focus its energies on its audience as well as on staff and collections, the first step in competing successfully in the marketplace.--Neil G. Kotler "Museum News "

For...a book on this topic to be useful, the authors need to achieve a good balance between explication of conceptual theory and detailed practical advice. Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by Sue Runyard and Ylva French maintains such a balance and fills a great need within the museum profession.--Alice Chambers Wygant, Galveston Historical Foundation "The Public Historian "

The authors of this guide, who both have extensive experience in international heritage-based public relations, have written an impressive and accessible handbook to their profession. They combine statistical research, case studies, and their own experiences to produce the field's most credible text....[They] intend Marketing & Public Relations Handbook to be used as a blueprint from which any museum can build its marketing and/or public relations department(s) from scratch. However, the book's thematic organization lends itself to be used as a quick reference guide as well....It should rest--dog-eared from careful reading--on the shelf of every museum director's office....--Kevin E. Manzel, (The History Factory) "The Historian "

Bibliographic Details

Title: Marketing and Public Relations Handbook for ...
Publisher: AltaMira Press
Publication Date: 2000
Binding: Soft cover
Condition: very_good