Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
Language: English
Published by Altamira Press, 2000
- Softcover
- Used
Seller: ThriftBooks-Reno, Reno, NV, U.S.A.ThriftBooks-Reno
AbeBooks seller since May 25, 2012
Condition: Used - Very good
£ 7.29
Quantity: 1 available
Add to basketItem description from seller
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0742504077I4N00
- Title
- Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
- Author
- Runyard, Sue; French, Ylva
- Publisher
- Altamira Press
- Publication year
- 2000
- Condition
- Very Good
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0742504077
- ISBN 13
- 9780742504073
- Item weight
- 1.55 pounds
"Synopsis" may belong to another edition of this title.
Review
For...a book on this topic to be useful, the authors need to achieve a good balance between explication of conceptual theory and detailed practical advice. Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions by Sue Runyard and Ylva French maintains such a balance and fills a great need within the museum profession.--Alice Chambers Wygant, Galveston Historical Foundation "The Public Historian "
The authors of this guide, who both have extensive experience in international heritage-based public relations, have written an impressive and accessible handbook to their profession. They combine statistical research, case studies, and their own experiences to produce the field's most credible text....[They] intend Marketing & Public Relations Handbook to be used as a blueprint from which any museum can build its marketing and/or public relations department(s) from scratch. However, the book's thematic organization lends itself to be used as a quick reference guide as well....It should rest--dog-eared from careful reading--on the shelf of every museum director's office....--Kevin E. Manzel, (The History Factory) "The Historian "
"About the title" may belong to another edition of this title.
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