A Marketing Promotion Model With Word of Mouth Effects (Classic Reprint)
Language: English
Published by Forgotten Books, 2024
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 13.77
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book introduces a mathematical model that explores the impact of word-of-mouth on sales in the pharmaceutical industry. The author presents the model alongside case studies that demonstrate its use in developing marketing strategies for new product launches. The model's parameters are estimated using data from real-world launches, and the validation process involves indirect testing due to the difficulty of collecting data on word-of-mouth. The book contributes to the understanding of marketing strategies in the face of the 'word-of-mouth effect', providing insights into the dynamics of market growth, competitive detailing, and long-term sales. By scrutinizing the relationship between marketing expenditure and word-of-mouth effects, the author offers valuable guidance for optimizing marketing campaigns and maximizing profit. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781334301728_0
- Title
- A Marketing Promotion Model With Word of Mouth Effects (Classic Reprint)
- Author
- Gary L. Lilien, Ambar G. Rao
- Publisher
- Forgotten Books
- Publication year
- 2024
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1334301727
- ISBN 13
- 9781334301728
- Seller catalogs
- Marketing
In each of these examples, initial users are attracted by some sort of marketing effort advertising or sales promotion and then enhances the impact of that effort on a part of the potential user population.
In some situations it might be desirable to actually direct some of the initial marketing effort toward opinion leaders? People who are more likely to try the new product and whose subsequent recommendations will carry more weight than the rest of the target population. Arndt, for example, [1] points to the importance of the word-of-mouth effect in develop ing advertising policies. Silk and Davis [5] review the literature dealing with influence processes in marketing situations, and stress the need for explicit understanding and measurement of these effects.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
Dalton House, 60 Windsor Avenue
London, United Kingdom SW19 2RR
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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