Marketing Principles
Language: English
Published by Barcharts, Inc, 2010
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
£ 7.57
Quantity: Over 20 available
Add to basketItem description from seller
Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations - Basic ConceptsMarketing Strategy & PlansMarketing Information SystemsUnderstanding Consumer BehaviorUnderstanding Organizational BuyingMarket Segmentation, Targeting & PositioningProduct & Brand StrategyServices MarketingDistribution & LogisticsPromotion DecisionsPricingInternational MarketingPromotion Decisions.
Seller Inventory # CIN1423215044VG
- Title
- Marketing Principles
- Author
- Gopal Iyer
- Publisher
- Barcharts, Inc
- Publication year
- 2010
- Condition
- Very Good
- Language
- English
- ISBN 10
- 1423215044
- ISBN 13
- 9781423215042
"Synopsis" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
Shipping rates within U.S.A.
| Item | 4 to 12 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 8.21 |
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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Second Hand - All GenreSeller's business information
SBYB, Inc.
900 Knell Road
Montgomery, IL U.S.A. 60538
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