Marketing Principles

Language: English

Published by Barcharts, Inc, US, 2010

1423215044 / 9781423215042

Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

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Business students and professionals, self-made entrepreneurs and corporate players can use this reference tool to make the grade in marketing courses or keep concepts and their details in order in the busy pace of the working business world. The most important core concepts are explained and options behind those concepts are concise and easy to review being expertly written to offer more answers per page than any publication you've read before. In 6 laminated pages you can quickly review to boost that test score or refresh your memory on organizational buying. Topics covered include: Foundations -- Basic Concepts Marketing Strategy and Plans Marketing Information Systems Understanding Consumer Behavior Understanding Organizational Buying Market Segmentation, Targeting and Positioning Product and Brand Strategy Services Marketing Distribution and Logistics Promotion Decisions Pricing International Marketing Promotion Decisions.

Seller Inventory # LU-9781423215042

Title
Marketing Principles
Author
Gopal Iyer
Publisher
Barcharts, Inc, US
Publication year
2010
Condition
New
Binding
Mixed Media Product
Language
English
ISBN 10
1423215044
ISBN 13
9781423215042
Item weight
64 grams

Rarewaves.com USA

London, London, United Kingdom

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