Marketing Principles and Best Practices
Hoffman, K. Douglas
ISBN 10: 0324305729 ISBN 13: 9780324305722
Published by Cengage South-Western, 2005
Used
Soft cover
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Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18085063-6
Synopsis:
Marketing Principles and Best Practices, Advantage Edition combines the expertise of the best teachers and most accomplished scholars in marketing in a low-priced paperback text. These authors have collaborated in writing a leading-edge, contemporary principles of marketing textbook. Each chapter explains and illustrates the best practices from every facet of marketing. Without losing the distinct flavor of each contributing author, every chapter is consistent in format and pedagogy and edited by Dr. Doug Hoffman to ensure a consistent, streamlined presentation.
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Bibliographic Details
Title: Marketing Principles and Best Practices
Publisher: Cengage South-Western
Publication Date: 2005
Binding: Soft cover
Condition: Good
Edition: 3rd.