The Marketing Power of Emotion. This item is unavailable.
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
6 ratings by Goodreads
Language: English
Published by Oxford University Press, 2002
- Hardcover
- Used
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Hardcover
Condition: Used - Good
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Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0195150562I3N00
- Title
- The Marketing Power of Emotion
- Author
- O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson
- Publisher
- Oxford University Press
- Publication year
- 2002
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0195150562
- ISBN 13
- 9780195150568
- Item weight
- 1.23 pounds
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
"Synopsis" may belong to another edition of this title.
About the Author
John O'Shaughnessy is professor emeritus of business at Columbia University and is currently Senior Associate of the Judge Institute of Management Studies at Cambridge University. He has authored ten books on management and marketing. Nicholas O'Shaughnessy is Professor of Marketing at the Keele University in the United Kingdom.
"About the title" may belong to another edition of this title.
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