The Marketing of Political Parties: Political Marketing at the 2005 General Election

ISBN 10: 0719073014 / ISBN 13: 9780719073014

Published by Manchester University Press, 2006

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR007194694

Synopsis:

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. -- .

About the Authors: Darren G. Lilleker is Senior Lecturer in Political Communication at Bournemouth University and Fellow of the Centre of Public Communication Research

Nigel A. Jackson is Senior Lecturer in Events Management at Plymouth University

Richard Scullion is Senior Lecturer in Marketing Communication at Bournemouth University

Bibliographic Details

Title: The Marketing of Political Parties: ...
Publisher: Manchester University Press
Publication Date: 2006
Binding: Paperback
Condition: Very Good