Marketing Planning: Strategy, Environment and Context. This item is unavailable.
Blythe, Prof Jim and Megicks, Phil
Language: English
Published by Financial Times/ Prentice Hall, 2010
- Softcover
- Used
Seller: Reuseabook, Gloucester, GLOS, United KingdomReuseabook
AbeBooks seller since June 24, 2014
Condition: Used - Good
£ 2.30
Item description from seller
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Seller Inventory # CHL2741432
- Title
- Marketing Planning: Strategy, Environment and Context
- Author
- Blythe, Prof Jim and Megicks, Phil
- Publisher
- Financial Times/ Prentice Hall
- Publication year
- 2010
- Condition
- Used; Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273724711
- ISBN 13
- 9780273724711
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
"Synopsis" may belong to another edition of this title.
About the Author
Jim Blythe is Visiting Reader at Plymouth Business School. An experienced textbook author, he is Senior Examiner for the Marketing Essentials unit run by the CIM.
Phil Megicks is Professor of Marketing and Strategy and Head of the School of Business and Management at the University of Plymouth. He is Senior Examiner with the CIM and designed the Level 6 ‘Marketing Planning Process’ unit launched in 2009.
"About the title" may belong to another edition of this title.