Marketing Planning: Principles into Practice
Language: English
Published by -, 2005
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
£ 4.28
Quantity: 2 available
Add to basketItem description from seller
Marketing Planning: Principles into Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 7719-9780273686798
- Title
- Marketing Planning: Principles into Practice
- Author
- -
- Publisher
- -
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273686798
- ISBN 13
- 9780273686798
This new text leads students step-by-step through the process of preparing a realistic, practical and effective marketing plan. Principles are presented in the context of application, with 24 cases (such as Ryanair, Ciba Speciality Chemicals, HSBC, Orange, Danone and Ducati) and dozens of Marketing in Action extended examples. Students can sharpen their marketing skills by studying the detailed sample marketing plan in Appendix 1 and gain hands-on experience in developing marketing plans using the Marketing Plan Pro software included with this text.
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Marian Burk Wood's in-depth knowledge of marketing planning is brought to life in this new book which offers a no-nonsense practical approach to the topic. Filled with a wealth of European business examples, Marketing Planning: principles into practice provides the detail to guide student marketers through the actual planning process."
Philip Kotler, Professor of International Marketing, Kellogg School of Management
Author, Marketing Management and co-author, Principles of Marketing
The first step on the road to marketing success in today’s highly dynamic environment is a creative, realistic marketing plan. Although most marketing textbooks explain the principles of marketing planning and discuss what marketing plans should cover, few include sufficient detail to guide student marketers through the actual planning process. Yet effective marketing planning is all about putting principles into practice. Marketing Planning: principles into practice takes readers step-by-step through the structured process of researching, developing and controlling a marketing plan.
Eager to develop a sound marketing plan? Look no further. Marketing Planning: principles into practice is the definitive text to get you up and running. As an added bonus, blister packed with the text is the academic version of the award-winning Marketing Plan Pro, from Palo Alto Software. With this powerful software, students can conveniently organise and document their own marketing plans. The software also contains numerous sample marketing plans for manufacturing businesses, service firms, retailing and non-profit organisations. Marketing Plan Pro is interactive and can be customised, and is also useful for tracking progress from strategy to implementation to results. MARKETING PLAN PRO LOGO
For additional student and lecturer resources, log on to www.booksites.net/wood_mp.
Marian Burk Wood has held vice-presidential level positions in corporate and non-profit marketing with Citibank, Chase Manhattan Bank and the National Retail Federation. She has extensive practical experience in marketing planning, having developed and implemented dozens of marketing plans over the years for a wide range of goods and services. Her U.S. book, The Marketing Plan Handbook, has been used by thousands of students across North America and has been translated for use by colleges in the Netherlands and Eastern Europe.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
Shipping rates from United Kingdom to U.S.A.
| Item | 4 to 15 business days | 4 to 15 business days |
|---|---|---|
| First item | £ 4.12 | £ 4.12 |
Payment methods
Store description
Started in an unfortunate mother's basement in 2004 with books that a student layabout no longer needed, AwesomeBooks now stocks over 2 million titles which are ready to be sent to your door within 24hours of ordering. Our heritage is in supplying great quality used books. We have over 1.8 million books in our distribution centre ready to be shipped to you at any time. We also sell new books and are increasing our range of titles every day.
Specialty
Used Books, New BooksSeller's business information
WRAP Ltd
Unit 4,, 119 Loverock Road
Reading, United Kingdom RG30 1DZ
Terms of sale
All our books are used in either Good or Very Good condition. Should there be any problems after purchase email us and we will sort it out to your satisfaction.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AwesomeBooks, Wallingford, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We try to keep our shipping terms as simple as possible.