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- Used
Seller: Vedams eBooks (P) Ltd, New Delhi, IndiaVedams eBooks (P) Ltd
AbeBooks seller since January 30, 2009
Condition: Used - As new
£ 24.24
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Item description from seller
Contents Preface. Abbreviations. 1. Introduction. 2. Development of newspaper industry an overview. 3. Profile of newspaper organisations. 4. Marketing system of newspapers an analysis. 5. Distribution of newspapers assessment of intermediaries role and performance. 6. Analysis of customers views perception and satisfaction. 7. Summary and suggestions. Annexures i. Questionnaires. ii. Brief description of newspaper organisations. Bibliography. Index. The size of the Indian newspaper market is estimated to reach US $2.4 Billion (Rs. 11 000 Crore) in 2008. The size of media industry in India as a portion of the GDP is estimated at 0.7 per cent which is lower than most of the developed and developing nations and thus offers a scope of high growth in this industry going forward. Advertising expenditure to Gross Domestic Product (GDP) reveals that advertisement expenditure to GDP ratio in India is 0.4 per cent which is also lower to most other countries. With rising income and education level in India readership is expected to rise and with favorable demographics advertising revenues will increase as advertisers start spending more to attract higher quality audience with more purchasing power. In this context the present book tries to capture the details about the distribution systems of news papers and also the media preferences. 308 pp.…
Seller Inventory # 70072
Bibliographic details
- Title
- Marketing of Newspapers : An Overview
- Author
- R Padmaja
- Publisher
- Kanishka, New Delhi
- Publication year
- 2008
- Condition
- As New
- Binding
- Hardbound
- Edition
- New
Vedams eBooks (P) Ltd
New Delhi, India
AbeBooks seller since January 30, 2009
Shipping rates from India to U.S.A.
| Item | 20 to 24 business days | 4 to 7 business days |
|---|---|---|
| First item | £ 14.59 | £ 26.67 |
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You can pay with your credit card on AbeBooks.com.- Bank Draft
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A one stop shop for books from India. We can supply any title published in India by any publisher. We have an extensive annotated catalogue of books on the web. We have been supplying books from India to University Libraries, Art Museums, Botanical Gardens world wide for the past thirty years.
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E, Yoga, Jainism, Terrorism, Literature, Linguistics, Numismatics, Environment, Encyclopedias, Textiles, Economics, Ichthyology, Natural History, Dance, Sociology, Botanical sciences, Architecture, null, Geological Sciences, Tantra, Cinema, Sikhism, null, Islam, Historical Travel, null, Ecology, Economics, null, Paintings, Herpetology, Wildlife, Music, Politics, History, Law, null, Art History, BoSeller's business information
Vedams eBooks Pvt Ltd
Vardhaman Charve Plaza IV, Bldg # 10, 2nd Floor, K.P. Block Commerical Complex, Pitampura
New Delhi, India 110 034
Terms of sale
We check every book for page mistake before they are shipped out. We take a lot of pain in our packing so that the books reach their destination in mint condition.
Name of the Company : Vedams eBooks [P] Ltd
Business Address: Vardhaman Charve Plaza IV, Bldg. 10, 2nd Floor, KP Block Commercial Centre, Pitampura, New Delhi 110034, India
e-mail address: vedams@vedamsbooks.com
Telephone Numbers: 00-91-11-27310611; 00-91-11-27310612
Fax: 00-91-27310613
Office Working Hours: 9 AM to 5 PM - Monday to Friday
Company Registration Number: U22110DL2000PTC108449
Name of the Authorized Representative: Achal Rajagopal
Amount of Share Capital: 1. Authorized Capital - Rs. 25,00,000; Paid-up Capital Rs. 796720.00
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