Marketing Models. This item is unavailable.
11 ratings by Goodreads
Language: English
Published by Prentice-Hall, 1992
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
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AbeBooks seller since March 16, 2007
Unavailable
Softcover
Condition: Used - Very good
£ 12.96
Item description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR004726718
- Title
- Marketing Models
- Author
- Moorthy, K. Sridhar
- Publisher
- Prentice-Hall
- Publication year
- 1992
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0135619297
- ISBN 13
- 9780135619292
- Item weight
- 100 grams
Requiring some understanding of calculus, probability, statistics and matrix algebra, the book is designed to develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models are presented. Features of the book include: focus is on substantive marketing decisions, not methodology; considers all marketing decisions: product, pricing, advertising, salesforce and distribution; self-contained text with all necessary analysis tools provided; a comprehensive set of exercises which will enable you to test your knowledge and understanding of the material; incorporates recent research findings in all aspects of marketing.
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