Marketing Metrics A Guide to Measuring Marketing Performance for DecisionMaking
Language: English
Published by Cognella Academic Publishing, 2023
- Softcover
- New

Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 141.98
Quantity: 2 available
Add to basketItem description from seller
232 pages. 10.00x8.00x0.49 inches. In Stock.
Seller Inventory # x-1793538328
- Title
- Marketing Metrics A Guide to Measuring Marketing Performance for DecisionMaking
- Author
- Roy, Donald P
- Publisher
- Cognella Academic Publishing
- Publication year
- 2023
- Condition
- Brand New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1793538328
- ISBN 13
- 9781793538321
- Item weight
- 0.5 kilograms
The book introduces metrics and related topics involved in measuring marketing performance. Opening chapters provide readers with an introduction to marketing metrics and describe the different sources of data available to marketers. Additional chapters address metrics that gauge the health of a firm's marketing function, such as growth rate, market share, relative market share, and net promoter score, as well as the relationships between price, costs, and profit. Students learn how to evaluate customer relationships, how marketing efforts can affect sales, and the ins and outs of online marketing, e-commerce, and email marketing. The topics of social media marketing, Google Analytics, and practices and technology tools for presenting information are included. Throughout the text, students learn how to calculate metrics and then how to convert that data into valuable knowledge and powerful decision-making.
Developed to provide future marketing professionals with a foundational guide to assessment, Marketing Metrics is an ideal textbook for courses and programs in marketing and advertising.
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About the Author
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
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