Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)

Donald R. Lehmann and David J. Reibstein

ISBN 10: 0965711471 ISBN 13: 9780965711470
Published by Marketing Science Institute, 2006
Language: English
Condition: New Soft cover

Sold by Toscana Books, AUSTIN, TX, U.S.A.

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New - Soft cover

Condition: New

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