Marketing Matters For Small & Medium Enterprises: Now More Than Ever!
Language: English
Published by American Marketing Association, Toronto Chapter, 2022
- Softcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
£ 10.74
Quantity: Over 20 available
Add to basketSeller Inventory # 44951192-n
- Title
- Marketing Matters For Small & Medium Enterprises: Now More Than Ever!
- Author
- Middleton PhD, Alan C.
- Publisher
- American Marketing Association, Toronto Chapter
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1777806623
- ISBN 13
- 9781777806620
- Illustrator
- Meaden, Andy
- Series
- Book 2 of 3: Empowering Leadership Potential
Enlightened with thoughtful analysis of entrepreneurial success stories, and interviews with some of Canada’s biggest marketing legends inductees into Canada’s Marketing Hall of Legends, this book shares all of the fundamental principles that are essential to drive success. Included in the case studies are companies such as Trajectory, Leger, Harry Rosen, Nature’s Path, Sleep Country Canada, Hatley, Umbra, Mother Raw and PetValu among others. The book will empower SMEs with the knowledge they need to face today’s market and
financial challenges.
This book is a must-read for all those entering into entrepreneurship. It will also appeal to aspiring marketing professionals learning from the experience of Marketing legends, and to those industry veterans interested in learning more about how some of Canada’s biggest success stories got started, and charted the way to their success.
Alan’s first book, Mentorship Matters: Now More Than Ever, was published in 2021 and is also available on Amazon
Praise for Marketing Matters for Small &Medium Enterprises: Now More Than Ever
“What a masterpiece of marketing insights by Alan Middleton! This bookis a must-read for all those entering into entrepreneurship. Enlightened
with thoughtful analysis of entrepreneurial success stories, this book shares
all of the fundamental principles that are essential to drive success. It will
empower SMEs with the knowledge they need to face today’s market and
financial challenges. Bravo Alan!”
– Sharifa Khan, CMHOL 2021 Inductee, Founder & CEO, Balmoral Multicultural
Marketing
“In my Chatter that Matters radio show and podcast I have interviewed
dozens of small business owners. I couldn’t agree more with what Alan C.
Middleton covers in his exceptional book. Attention is the oxygen of any
business, and in this age of noise many are starving for attention. Small and
Medium Size businesses need a marketing strategy that differentiates, is fluid,
and one you are willing to act upon.”
– Tony Chapman, Host of CHATTER THAT MATTERS
“At the bank, we work with thousands of small and medium businesses,
helping the owners finance their vision and turn it into reality. Their business
plan is strengthened when you see a well thought out marketing strategy
that helps bring the vision to life. The tools and examples that Alan covers in
this book are useful resources for entrepreneurial business owners that help
drive growth across the country.”
– John Doig, EVP Retail & Small Business – Scotiabank
"Synopsis" may belong to another edition of this title.
GreatBookPricesUK
Woodford Green, United Kingdom
AbeBooks seller since January 28, 2020
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 27 business days | 10 to 30 business days |
|---|---|---|
| First item | £ 15.00 | £ 15.00 |
Payment methods
Store description
GreatBookPrices.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at GreatBookPrices. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.…
Specialty
TradeBooksSeller's business information
Far Corner Europe Limited
19-20 Bourne Court, 19-20 Bourne Court
Woodford Green, United Kingdom IG8 8HD
Terms of sale
Company Name: GreatBookPricesUK
Legal Entity: Far Corner Europe Limited
Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
Registration #: 10691061, VAT GB307932304
Authorized representative: Danielle Hainsey
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to GreatBookPricesUK, Castle Donington, Derby, United Kingdom, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Our warehouses across the globe are fully operational without substantial delays. We are working hard and continue to overcome the daily challenges presented by COVID-19. There have been reports that delivery carriers are experiencing large delays resulting in longer than normal deliveries to customers. We would like to apologize in advance if your item arrives later than the expected delivery due date.
Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Royal Mail delivery.