Marketing Management X.0- The Future of Marketing : Where Data Meets Creativity, Technology Meets Psychology, and Marketing Meets the Future.
Language: English
Published by Independently Published Jul 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 253.74
Quantity: 2 available
Add to basketItem description from seller
Neuware.
Seller Inventory # 9798189683190
- Title
- Marketing Management X.0- The Future of Marketing : Where Data Meets Creativity, Technology Meets Psychology, and Marketing Meets the Future.
- Author
- Arun Bhatia
- Publisher
- Independently Published Jul 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798189683190
- Item weight
- 2,008 grams
- Dimensions
- 254x203x49 mm
Marketing Management X.0(P1)- Part1: The Future of Marketing is a comprehensive and future-oriented textbook that redefines marketing for the age of Artificial Intelligence, advanced analytics, automation, and human intelligence. It recognizes that marketing has evolved far beyond the traditional objective of selling products and services. In today's intelligent economy, organizations compete by creating personalized customer experiences, building meaningful relationships, and generating sustainable value through the seamless integration of technology and human creativity.
The book introduces the original Marketing X.0 Framework, a pioneering approach that positions marketing as an intelligent ecosystem where Artificial Intelligence, Marketing Analytics, Consumer Psychology, Automation, Human Intelligence, Sustainability, and Ethical Leadership work together to create long-term competitive advantage. Rather than viewing technology as a replacement for marketers, the book demonstrates how AI and human intelligence complement one another to improve strategic decision-making, customer engagement, innovation, and organizational performance.
Unlike conventional marketing textbooks that focus primarily on established theories and historical frameworks, Marketing Management X.0 bridges the gap between classical marketing principles and the rapidly changing digital landscape. It combines foundational marketing concepts with cutting-edge developments in Generative AI, Predictive Analytics, Agentic AI, Marketing Automation, Behavioural Economics, Neuromarketing, Customer Analytics, Intelligent Branding, Immersive Technologies (AR, VR, XR), Digital Twins, Sustainable Marketing, and Future Marketing Ecosystems. This integrated approach equips readers with both conceptual understanding and practical skills required to succeed in an increasingly technology-driven business environment.
The book follows the remarkable evolution of marketing from Marketing 1.0, which emphasized products and manufacturing efficiency, through Marketing 2.0 (customer orientation), Marketing 3.0 (values and purpose), Marketing 4.0 (digital transformation), and Marketing 5.0 (AI-enabled marketing), culminating in Marketing Management X.0—a new paradigm where marketing decisions are driven by intelligence rather than intuition. It presents Marketing X.0 not as another version of marketing but as a complete transformation toward intelligent, data-driven, ethical, and customer-centric marketing ecosystems.
Designed for MBA and PGDM students, management educators, researchers, entrepreneurs, business leaders, and marketing professionals, the book combines rigorous academic content with extensive real-world applications. Each chapter is carefully structured around three fundamental questions: What is the concept? Why is it important today? How will it evolve tomorrow?
To bridge theory and practice, the book incorporates global and Indian business case studies, AI-powered marketing applications, analytical models, executive dashboards, strategic frameworks, research insights, classroom activities, AI Prompt Labs, mini projects, CEO perspectives, Future Lens discussions, and Marketing X™ Insights. These learning features encourage critical thinking, evidence-based decision-making, and practical problem-solving while demonstrating how leading organizations leverage intelligent technologies to create superior customer value.
X is not a number. The X Means...
X represents- eXperience, eXcellence, eXploration, eXponential Growth, eXtended Reality, eXplainable AI, eXperimentation, eXecution, eXchange of Value, eXponential Innovation, The Unknown Future.
Imp Note: This is Part 1 of the book and more would be covered in preceding Parts.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 41.15 | £ 57.95 |
Payment methods
- Bank Wire Transfer
- Check
- Paypal
Store description
Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
Specialty
Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
Imprint
Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
Alternative dispute resolution:
The European Commission provides a platform for out-of-court online dispute resolution (ODR platform), which can be accessed under https://ec.europa.eu/odr.
We have been a member of the "FairCommerce" initiative since 25.05.2018.
For more information, see www.fair-commerce.de.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to AHA-BUCH GmbH, Einbeck, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
We ship your order after we received them
for articles on hand latest 24 hours,
for articles with overnight supply latest 48 hours.
In case we need to order an article from our supplier our dispatch time depends on the reception date of the articles, but the articles will be shipped on the same day.
Our goal is to send the ordered articles in the fastest, but also most efficient and secure way to our customers.