Marketing Management: Text and Cases: Texts and Cases (Mcgraw Hill/Irwin Series in Marketing)

A. Quelch, John, Robert J. Dolan und Thomas J. Kosnik:

ISBN 10: 0256109559 / ISBN 13: 9780256109559

Published by McGraw-Hill Education (ISE Editions), 1993

About this Item

Sofort verfügbar Versand am folgenden Arbeitstag mit Rechnung daily shipping wordwide with invoice ex library Sprache: Deutsch Gewicht in Gramm: 550.

Seller Inventory # 119746

Bibliographic Details

• Title: Marketing Management: Text and Cases: Texts and Cases (Mcgraw Hill/Irwin Series in Marketing)
• Publisher: McGraw-Hill Education (ISE Editions)
• Publication Date: 1993
• Language: German
• ISBN 10: 0256109559
• ISBN 13: 9780256109559
• Binding: Gebundene Ausgabe
• Condition: Gut
• Weight: 550 grams
• Seller catalogs:
  • Alle Bücher

About this title

Synopsis

Primarily a Harvard case book with introductions to each case. Cases covered include industrial, services, consumer oriented companies, and institutions.