Marketing Management: Text and Cases

Dolan, Robert J.

ISBN 10: 007249980X / ISBN 13: 9780072499803

Published by McGraw-Hill/Irwin, 2001

About this Item

Good.

Seller Inventory # ERICA829007249980X5

Bibliographic Details

• Title: Marketing Management: Text and Cases
• Publisher: McGraw-Hill/Irwin
• Publication Date: 2001
• Language: English
• ISBN 10: 007249980X
• ISBN 13: 9780072499803
• Binding: hardcover
• Condition: Good
• Book Type: book

About this title

Synopsis

This is a Harvard casebook that is appropriate for the rigorous end of the spectrum in Marketing Management courses. The overall framework of this text is clean and easy to follow, focusing more on strategy in covering the marketing process and less on research and implementation. This makes the discussion of the marketing mix much more coherent for professors to teach and students to learn.

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.