Marketing Management and Strategy : A Reader
Kotler, Philip, Cox, Keith K.
ISBN 10: 0135584531 ISBN 13: 9780135584538
Published by Prentice Hall, 1988
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP69177083
Synopsis:
This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.
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Bibliographic Details
Title: Marketing Management and Strategy : A Reader
Publisher: Prentice Hall
Publication Date: 1988
Binding: Soft cover
Condition: Very Good
Edition: 4th.