Marketing Management and Strategy (2nd Edition)

Doyle, Peter

ISBN 10: 0132622394 ISBN 13: 9780132622394
Published by Prentice Hall, 1998
New Soft cover

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Synopsis:

A practical and innovative two colour guide to marketing decision-making and the development of a marketing strategy, which takes an interdisciplinary approach. The coverage is global, topical and focused to exclude abstract theorising.

Instructor's Manual (0-13-262247-5).

About the Author: Peter Doyle, MBA, PhD, is Professor of Marketing and Strategic Management at the University of Warwick, where he heads both the executive and MBA programmes. He is one of the world's leading academics and an experienced consultant on marketing and strategy.

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Bibliographic Details

Title: Marketing Management and Strategy (2nd ...
Publisher: Prentice Hall
Publication Date: 1998
Binding: Soft cover
Condition: New

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Doyle, P.
Published by Financial Times/ Prentice Hall, 1998
ISBN 10: 0132622394 ISBN 13: 9780132622394
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9780132622394. Seller Inventory # 9611125

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Doyle, P.
Published by Prentice Hall, 1998
ISBN 10: 0132622394 ISBN 13: 9780132622394
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780132622394. Seller Inventory # 9611124

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Doyle, Mr Peter
Published by Prentice Hall, 1998
ISBN 10: 0132622394 ISBN 13: 9780132622394
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Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001302995

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ISBN 10: 0132622394 ISBN 13: 9780132622394
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780132622394

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Paperback. Condition: Very Good. Marketing Management and Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780132622394

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ISBN 10: 0132622394 ISBN 13: 9780132622394
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