Marketing Management (Paperback)
Language: English
Published by Notion Press, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 26.99
Quantity: 1 available
Add to basketItem description from seller
Paperback. Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798904314262
- Title
- Marketing Management (Paperback)
- Author
- Dr Satendra S. Thakur
- Publisher
- Notion Press
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798904314262
Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.
This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios.
"Synopsis" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 7 to 60 business days |
|---|---|---|
| First item | £ 37.00 | £ 37.00 |
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London, United Kingdom WC1N 2EB
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