Marketing Management
Geoffrey A. Lancaster, Lester Massingham,
ISBN 10: 0077092910 ISBN 13: 9780077092917
Published by McGRAW-HILL
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Soft cover
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About this Item
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New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-54392
Synopsis:
This updated edition has been given an international flavour, including more European coverage, a new chapter on international planning, and a new case study with specimen answers.
About the Author: Geoff Lancaster is Professor of Marketing, London Metropolitan University; Visiting Professor of Marketing, Macquarie University, Sydney; and Chairman of Durham Associates Group Ltd. He was also Senior Examiner and Senior Academic Advisor to the Chartered Institute of Marketing for many years. Lester Massingham is Chairman and Managing Director of the CMC Group of Management consultancy Companies. For many years he was Senior Examiner and International Academic Advisor to the Chartered Institute of Marketing. He holds a Professorship at the University of Tun Abdul Razak (UNITAR) in Malaysia.
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Bibliographic Details
Title: Marketing Management
Publisher: McGRAW-HILL
Binding: Soft cover
Condition: Brand New
Edition: 2nd Edition