Marketing Management Essentials You Always Wanted To Know : A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations
Language: English
Published by Vibrant Publishers, 2023
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
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£ 81.29
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Add to basketItem description from seller
Seller Inventory # 9781636511801
- Title
- Marketing Management Essentials You Always Wanted To Know : A Practical Guide to Strategic Planning, Marketing Budgets, Digital Marketing & Customer Relations
- Author
- Callie Daum
- Publisher
- Vibrant Publishers
- Publication year
- 2023
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1636511805
- ISBN 13
- 9781636511801
- Edition
- 3rd Edition
- Item weight
- 482 grams
- Dimensions
- 222x145x18 mm
- Series
- Book 13 of 77: Self-Learning Management Series
In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional.
In this book you will: Learn how to build a marketing plan, Get an understanding of the various marketing specialization areas, Pick up approaches and resources to demonstrate marketing return on investment, Grasp how to self-evaluate your skills and competencies
The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers.
The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation.
By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a head start in your career as a professional in the marketing sphere.
"Synopsis" may belong to another edition of this title.
About the Author
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry.
Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
"About the title" may belong to another edition of this title.
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