Marketing Management. Different Types of Distribution Channels

Language: English

Published by GRIN Verlag Mrz 2016, 2016

3668160317 / 9783668160316

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2011 in the subject Business economics - Trade and Distribution, grade: A, Prifysgol Cymru University of Wales, language: English, abstract: The present essay deals with the different types of distribution channels. Also, the importance for business companies is highlighted. The first part describes different distribution channels in general. The second part relates the distribution channel 'Direct Marketing'. Finally, the conclusion summarizes the results of the essay.What is categorized as a channel of distribution is generally the route which goods are shipped from the manufacturers and then ultimately to the consumers. In a distribution network system, the producer places his product directly in the hands of actual users. The cycle of distribution involves the initial producer, the eventual buyer and any intermediaries - to include a wholesaler or retailer.A middleman is a term that refers to any company or individual in the cycle which either acquires rights to the goods, deals with price negotiations, or sells in the same capacity as an agent or broker. Facilitating agencies that assist in functions concerning marketing are not classified as middlemen in the cycle of distribution. 16 pp. Englisch.…

Seller Inventory # 9783668160316

Title
Marketing Management. Different Types of Distribution Channels
Author
Louna Sbou
Publisher
GRIN Verlag Mrz 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668160317
ISBN 13
9783668160316
Item weight
40 grams
Dimensions
210x148x2 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

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