Marketing Management : Analysis, Planning, Implementation, and Control
Kotler, Philip.
ISBN 10: 0135561507 ISBN 13: 9780135561508
Published by Prentice Hall PTR, 1987
Used
Hardcover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP66106320
Synopsis:
The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Management : Analysis, Planning, ...
Publisher: Prentice Hall PTR
Publication Date: 1987
Binding: Hardcover
Condition: Good
Edition: 6th.
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Marketing management: Analysis, planning, implementation, and control
Published by
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ISBN 10: 0135561507
ISBN 13: 9780135561508
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Seller: BookHolders, Towson, MD, U.S.A.
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Condition: Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: sixth ] [ Water Damage: SLIGHT, doesn't affect use ] Publisher: Prentice Hall Pub Date: 1/1/1988 Binding: Hardcover Pages: 848 sixth edition. Seller Inventory # 6769621
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Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_376826287
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Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: Good. Good condition. 6th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # X12A-03975
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Marketing Management: Analysis, Planning and Control
Published by
Longman Higher Education, 1988
ISBN 10: 0135561507
ISBN 13: 9780135561508
Used
Hardcover
Seller: Buchpark, Trebbin, Germany
Seller rating 5 out of 5 stars
Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. 6. Auflage. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 848 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 38500812/203
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