Marketing Management : Analysis, Planning, Implementation, and Control
Kotler, Philip
ISBN 10: 0137228511 ISBN 13: 9780137228515
Published by Pearson Education, Limited, 1993
Used
Hardcover
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Better World Books: West, Reno, NV, U.S.A.
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About this Item
Description:
Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38824772-20
Synopsis:
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing Management : Analysis, Planning, ...
Publisher: Pearson Education, Limited
Publication Date: 1993
Binding: Hardcover
Condition: Good
Edition: 8th.
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Hardcover. Condition: Good. No Jacket. Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. Piece(s) of the spine missing. Please note the image in this listing is a stock photo and may not match the covers of the actual item. Book. Seller Inventory # 123511029
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Published by
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Used
Hardcover
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Hardcover. Condition: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0137228511-7-1
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
Published by
Prentice Hall (edition 8th), 1994
ISBN 10: 0137228511
ISBN 13: 9780137228515
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. 8th. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Seller Inventory # 0137228511-7-18
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Condition: Good. Good condition. 8th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # K14A-03536
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Condition: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES. Seller Inventory # F12B-00942
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