Marketing Management (2nd Edition Master of Business Administration MBA series of textbooks)(Chinese Edition)

Language: English

Published by Higher Education Pub. Date :2010-03-01 version 2, 2000

704028376X / 9787040283761

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Item description from seller

Language:Chinese.Pages Number: 532 Publisher: Higher Education Pub. Date :2010-03-01 version 2. This book is the Master of Business Administration (MBA) materials. is based on the first edition revised second edition textbook. This book has a systematic and complete. comprehensive exposition of modern marketing theory and strategy of the basic issues. including: Introduction to marketing. market analysis. marketing strategy. marketing mix. marketing execution and risk management. specific are.

Seller Inventory # LK1963

Title
Marketing Management (2nd Edition Master of Business Administration MBA series of textbooks)(Chinese Edition)
Author
WU JIAN AN
Publisher
Higher Education Pub. Date :2010-03-01 version 2
Publication year
2000
Condition
New
Binding
paperback
Language
English
ISBN 10
704028376X
ISBN 13
9787040283761
Edition
2nd Edition

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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