Marketing Your Library's Electronic Resources: A How-To-Do-It Manual (How to Do It Manuals for Librarians)
American Library Association
ISBN 10: 1555708897 ISBN 13: 9781555708894
Published by ALA Neal-Schuman, 2013
Used
Paperback
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About this Item
Description:
A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR012956906
Synopsis:
Public and academic libraries offering advanced electronic resources while trying to build visibility within the communities they serve often are hard pressed to implement effective communication strategies and marketing programs. This book offers research on and solutions to marketing and promotion of e-resources in an approachable and user-friendly way. Kennedy and LaGuardia guide readers through every step of developing, implementing, and evaluating marketing plans including: Four complete programs from both public and academic libraries Easy-to-read style and step-by-step organization guide Examples of well executed plans and outcomes Front line librarians with limited marketing expertise can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
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Bibliographic Details
Title: Marketing Your Library's Electronic ...
Publisher: ALA Neal-Schuman
Publication Date: 2013
Binding: Paperback
Condition: Fair
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Marketing Your Library's Electronic Resources : A How-To-Do-It Manual
Published by
American Library Association, 2013
ISBN 10: 1555708897
ISBN 13: 9781555708894
Used
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First Edition
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Marketing Your Library's Electronic Resources : A How-To-Do-It Manual
Published by
American Library Association, 2013
ISBN 10: 1555708897
ISBN 13: 9781555708894
Used
Softcover
First Edition
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual (How-To-Do-It Manuals for Librarians)
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Marketing Your Libraryâs Electronic Resources: A How-To-Do-It Manual for Librarians (How-To-Do-It Manuals)
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual
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Marketing Your Library's Electronic Resources: A How-To-Do-It Manual (How-To-Do-
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Marketing Your Library's Electronic Resources: A How-to-do-it Manual
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