Marketing Libraries in a Web 2.0 World

Savard, Rejean (Editor)/ Gupta, Dinesh (Editor)

ISBN 10: 3110263319 / ISBN 13: 9783110263312

Published by De Gruyter, 2011

About this Item

1st edition. 170 pages. 9.50x6.75x0.75 inches. In Stock.

Seller Inventory # x-3110263319

Bibliographic Details

• Title: Marketing Libraries in a Web 2.0 World
• Publisher: De Gruyter
• Publication Date: 2011
• Language: English
• ISBN 10: 3110263319
• ISBN 13: 9783110263312
• Binding: Hardcover
• Condition: Brand New

About this title

Synopsis

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

About the Author

Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India