Marketing Libraries in a Web 2.0 World
Savard, Rejean (Editor)/ Gupta, Dinesh (Editor)
ISBN 10: 3110263319 ISBN 13: 9783110263312
Published by De Gruyter, 2011
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1st edition. 170 pages. 9.50x6.75x0.75 inches. In Stock. Seller Inventory # x-3110263319
Synopsis:
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
About the Author:
Réjean Savard, Université de Montréal, Quebec, Canada and Dinesh K. Gupta, Vardhaman Mahaveer Open University, Kota, India
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Bibliographic Details
Title: Marketing Libraries in a Web 2.0 World
Publisher: De Gruyter
Publication Date: 2011
Binding: Hardcover
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Buch. Condition: Neu. Marketing Libraries in a Web 2.0 World | Réjean Savard (u. a.) | Buch | XIV | Englisch | 2011 | De Gruyter Saur | EAN 9783110263312 | Verantwortliche Person für die EU: Walter de Gruyter GmbH, De Gruyter GmbH, Genthiner Str. 13, 10785 Berlin, productsafety[at]degruyterbrill[dot]com | Anbieter: preigu Print on Demand. Seller Inventory # 106911226
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. Seller Inventory # 9783110263312
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools. 176 pp. Englisch. Seller Inventory # 9783110263312
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