Marketing Kit for Dummies UK Edition
Language: English
Published by Wiley & Sons, Incorporated, John, 2009
- Softcover
- Used

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- Title
- Marketing Kit for Dummies UK Edition
- Author
- Mortimer, Ruth, Brooks, Gregory
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0470744901
- ISBN 13
- 9780470744901
- Item weight
- 1.753 pounds
- Dimensions
- N/A
Marketing Kit For Dummies, UK Edition covers:
Part I: Tools for Designing Great Marketing Programmes
Chapter 1: The Art of Marketing
Chapter 2: Boosting Your Business with Great Marketing
Chapter 3: Crafting A Breakthrough Marketing Plan
Chapter 4: Cutting Costs and Boosting Impact
Part II: Advertising Management and Design
Chapter 5: Planning and Budgeting Ad Campaigns
Chapter 6: Shortcuts to Great Ads
Part III: Power Marketing Alternatives to Advertising
Chapter 7: The Basics: Branding through Business Cards and Letterheads
Chapter 8: Essential Brochures, Catalogues, and Spec Sheets
Chapter 9: Planning Coupons & Other Sales Promotions
Chapter 10: Spreading the Word with Newsletters and Blogs
Chapter 11: Taking Advantage of Publicity
Part IV: Honing Your Marketing Skills
Chapter 12: The Customer Research Workshop
Chapter 13: The Creativity Workshop
Chapter 14: Writing Well for Marketing, Sales and the Web
Chapter 15: Using Testimonials and Customer Stories
Part V: Sales and Service Success
Chapter 16: Mastering the Sales Process
Chapter 17: How to Close the Sale
Chapter 18: The Sales Success Workshop
Chapter 19: Dealing with Difficult Customers
Part VI: The Part of Tens
Chapter 20: Ten Great Marketing Strategies
Chapter 21: Ten Ways to Make Marketing Pay
Chapter 22: Ten Good Ways to Market on the Web
Note – CD–ROM/DVD and other supplementary materials are not included as part of the e–book file, but are available for download after purchase.
"Synopsis" may belong to another edition of this title.
About the Author
Ruth Mortimer is an Associate Editor for Marketing Week magazine. Greg Brooks is Content Strategy Director at publishing company C Squared. Alexander Hiam, MBA, is a consultant whose clients include many Fortune 500 companies.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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