Marketing Kit for Dummies
Language: English
Published by For Dummies (edition 2), 2004
- Softcover
- Used
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- Title
- Marketing Kit for Dummies
- Author
- Hiam, Alexander
- Publisher
- For Dummies (edition 2)
- Publication year
- 2004
- Condition
- Fair
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0764559990
- ISBN 13
- 9780764559990
- Edition
- 2.
Whether your business is large or small, staffed by a few people, a few hundred, or thousands, Marketing Kit For Dummies, 2nd Edition offers everything you need to know and all the tools you need to implement for marketing campaigns that drive business results. Straight to the point and full of common wisdom on what works and what doesn t, this book covers all the bases:
- Tap into the power of the Internet
- Create buzz with publicity
- Research, plan, and budget effectively
- Set up winning sales promotions
- Generate sales with action ads
- Launch winning Web campaigns
Expert author Alexander Hiam marketing specialist, business professor, and operator of an independent consulting firm gives you the handy specialized tools that make marketing a breeze. The accompanying CD–ROM is packed with practical tools from marketing plans, to advertising objective worksheet, to proven and effective Web page templates, and even free stock photography! With this marketing toolkit in hand, you ll learn how to:
- Master the five Ps of marketing
- Evaluate the effectiveness of your marketing plans
- Design a marketing plan that works
- Perform customer research
- Improve your creative skills and your campaigns
- Write winning marketing copy
- Develop a campaign budget and stick to it
- Brand your business
- Develop promotional campaigns
- Design brochures, catalogs, and newsletters
- Bring customers back with great customer service
In a world of mass media and global business, getting your business noticed is imperative to your success. After all, it doesn t matter how great your product or service is if your customers don t know about it. With Marketing Kit For Dummies, 2nd Edition, you ll have no trouble bringing in new business and more dollars.
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