Marketing
Kerin, Roger; Hartley, Steven; Rudelius, William
Language: English
Published by McGraw-Hill Education, 2010
- Hardcover
- Used
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- Title
- Marketing
- Author
- Kerin, Roger; Hartley, Steven; Rudelius, William
- Publisher
- McGraw-Hill Education
- Publication year
- 2010
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0073529931
- ISBN 13
- 9780073529936
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:
High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques.
Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs―through cases, exercises, and testimonials―that allows students to personalize marketing and identify possible career interests.
Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.
Integrated Technology - The use of powerful technical resources and learning solutions.
Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts.
Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.
"Synopsis" may belong to another edition of this title.
About the Author
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.
William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.
"About the title" may belong to another edition of this title.
Greenworld Books
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AbeBooks seller since June 20, 2025
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