Marketing : "Junge, was machst du eigentlich genau?"
Language: German
Published by Tredition, 2011
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 11.04
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Marketing - 'Junge, was machst du eigentlich genau ' räumt auf mit dem weit verbreiteten Vorurteil, Marketing sei nichts weiter als hübsche, bunte Bildchen, garniert mit einem knackigen Werbeslogan. Anhand von positiven und negativen Beispielen werden die verschiedenen Facetten und Aufgaben des Marketings beschrieben. Der Autor verlässt in seinen Darstellungen die sonst so starre, theoretische Definition des Marketings und schenkt weichen Faktoren wie der Wahrnehmung des Kunden und seiner Psyche höchste Aufmerksamkeit.Das Buch will informieren und unterhalten zugleich. Hierfür bezieht der Autor den Leser bewusst in seine Ausführungen ein, stellt provokante Fragen und gibt Antworten; bewusst erst am Ende eines Kapitels. Das Buch kann und will kein umfassendes wissenschaftliches Werk sein. Vielmehr bringt es dem Leser das Thema Marketing sehr prägnant und aus einer neuen sowie praxisorientierten Sicht näher. Ein leicht verständliches und kurzweiliges Sachbuch, das Spaß macht.…
Seller Inventory # 9783842401488
- Title
- Marketing : "Junge, was machst du eigentlich genau?"
- Author
- Alexander Max Maier
- Publisher
- Tredition
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3842401485
- ISBN 13
- 9783842401488
- Item weight
- 128 grams
- Dimensions
- 190x120x8 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.31 | £ 37.68 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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Einbeck, Germany 37574
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AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
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