Marketing Introduction (third edition)(Chinese Edition)

ZHANG YAN BAI . MIAO ZE HUA DENG BIAN

ISBN 10: 7514161775 / ISBN 13: 9787514161779

Published by Economic Science Press, 2015

About this Item

Paperback. Pub Date: 2015-11-01 Pages: 440 Language: Chinese Publisher: Economic Science Press. the book includes marketing and marketing overview; market analysis and marketing opportunities; develop marketing strategies (including STP strategies. new product development strategy. brand strategy); marketing strategy (4P) ie. product strategy. channel strategy. pricing strategy and promotional strategy; marketing management; content marketing. innovation and development. Current marketing the. Seller Inventory # CW016538

Bibliographic Details

Title: Marketing Introduction (third edition)(...

Publisher: Economic Science Press

Publication Date: 2015

Binding: paperback

Condition: New

About this title

Synopsis:

Paperback. Pub Date: 2015-11-01 Pages: 440 Language: Chinese Publisher: Economic Science Press. the book includes marketing and marketing overview; market analysis and marketing opportunities; develop marketing strategies (including STP strategies. new product development strategy. brand strategy); marketing strategy (4P) ie. product strategy. channel strategy. pricing strategy and promotional strategy; marketing management; content marketing. innovation and development. Current marketing theory is not only widely used in industrial and commercial enterprises. and applications in the government sector and non-profit organizations. presenting scientific marketing theory. innovative trends. companies use network marketing. integrated marketing. green marketing. experiential marketing. cultural marketing. database marketing. relationship marketing. and other means to make marke...