Marketing: An Introduction
Rosalind Masterson et David Pickton
Language: English
Published by SAGE Publications Ltd, 2014
- Softcover
- Used
Condition: Used - As new
£ 3.46
Quantity: 1 available
Add to basketItem description from seller
Edition 2014. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, As new. Edition 2014. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # E-541-135
- Title
- Marketing: An Introduction
- Author
- Rosalind Masterson et David Pickton
- Publisher
- SAGE Publications Ltd
- Publication year
- 2014
- Condition
- Comme neuf
- Binding
- Softcover
- Language
- English
- ISBN 10
- 1446296423
- ISBN 13
- 9781446296424
- Edition
- 3rd Edition
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media*
Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424)
With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want.
An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go.
Green coffee cups in the margins link students directly to a wealth of online resources.
- Watch videos to get a better understanding of key concepts and provoke in-class discussion
- Visit websites and templates to help guide students’ study
- A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study
- A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts
For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule.
New to the 3rd edition:
- Covers topics such as digital marketing, global marketing and marketing ethics
- Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university
- Fun activities for students to try with classmates or during private study to help consolidate what they have learnt
(*interactivity only available through Vitalsource eBook)
"Synopsis" may belong to another edition of this title.
About the Author
Rosalind Masterson has taught, and been external examiner, at a number of universities during an academic career spanning twenty years, most recently at De Montfort University. She has been Marketing Subject and Programme Leader at both undergraduate and postgraduate levels and was an Examiner for the Chartered Institute of Marketing. She has developed numerous teaching modules. Ros has a degree in English and American Literature and an MBA. Her commercial experience includes sales and marketing positions mainly within the IT industry. Before moving into academia full time, she ran her own marketing consultancy.
David Pickton is Associate Director, Strategic Partnerships. He holds the title, ‘Honorary Academic Fellow’ from De Montfort University, Leicester, England, having been founding member and head of its academic Department of Marketing. He has been Editorial Board member of a variety of marketing journals and a visiting academic and external examiner at over 20 universities in the UK, Europe and Asia. He has contributed to various academic texts and has written numerous articles, being placed in the top 0.1% of researchers on Academia.edu (by 30-day views of his papers).
His commercial experience includes marketing and advertising management positions on both the client and agency sides of industry, and directorship of his own business consultancy. His professional affiliations have included membership of the Academy of Marketing and Fellowships of the Chartered Institute of Marketing, the Royal Society of Arts and the Higher Education Academy.
"About the title" may belong to another edition of this title.
Shipping rates from France to U.S.A.
| Item | 5 to 18 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 13.89 | £ 17.26 |
Payment methods
Store description
English below. Ammareal est une librairie professionnelle spécialisée dans le livre d’occasion. Nous expédions partout dans le monde. Nous avons plus de 250 000 ouvrages en stock dont un grand nombre de livres techniques et académiques. Nous reversons jusqu’à 15% du prix de vente de chaque livre à des organisations caritatives, des bibliothèques et des associations luttant contre l’illettrisme. Ce que nous ne vendons pas nous le donnons, ce que nous ne donnons pas nous le recyclons. Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.…
Specialty
Livres d'occasion techniques et grand public en français et anglaisSeller's business information
SAS AMMAREAL
4 AV ARGAO
MORANGIS, France 91420
Terms of sale
Ammareal is a professional bookseller speciliazed in used books. We ship worldwide. We have more than 250 000 books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give, what we do not give we recycle.
You can reach us at :
Ammareal
6, rue des bâtisseurs
91350 Grigny
France
abebooks@ammareal.fr
+33 (0)1 69 39 49 56
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Ammareal, Morangis, France, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.