Marketing : An Introduction

Kotler, Philip., Armstrong, Gary

ISBN 10: 0136102433 ISBN 13: 9780136102434
Published by Pearson Education, Limited, 2010
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Synopsis:

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool. 

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: Marketing : An Introduction
Publisher: Pearson Education, Limited
Publication Date: 2010
Binding: Soft cover
Condition: Good

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