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Bibliographic Details

Title

Marketing: An Introduction: Global Edition

Publisher

Prentice Hal, Paperback(2010)

Publication Date

2011

Language

English

ISBN 10

0135094860

ISBN 13

9780135094860

Binding

Paperback

Condition

acceptable

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About this title

Synopsis

This best-selling, brief text introduces marketing through the lens of creating value for customers.

Today’s marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value–creating it and capturing it–drives every effective marketing strategy.

The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.

"About this title" may belong to another edition of this title.

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