Marketing: An Introduction, Global Edition
Armstrong, Gary, Kotler, Philip, Opresnik, Prof Marc Oliver
ISBN 10: 1292294868 ISBN 13: 9781292294865
Published by Pearson, 2019
Used
Soft cover
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00107224757
Synopsis:
For undergraduate principles of marketing courses.
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Bibliographic Details
Title: Marketing: An Introduction, Global Edition
Publisher: Pearson
Publication Date: 2019
Binding: Soft cover
Condition: Good