Marketing: An Introduction

Armstrong, Gary

ISBN 10: 0273762605 / ISBN 13: 9780273762607

Published by Pearson, 2012

About this Item

Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

Seller Inventory # wbs1330051518

Bibliographic Details

• Title: Marketing: An Introduction
• Publisher: Pearson
• Publication Date: 2012
• Language: English
• ISBN 10: 0273762605
• ISBN 13: 9780273762607
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Like New
• Weight: 1100 grams

About this title

Synopsis

Marketing: An Introduction is your clear, comprehensive and concise guide to the key ideas in marketing, focusing on how to deliver improved customer value in order to achieve marketing success.

The second European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

About the Author

Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Ross Brennan is Reader in Marketing at the University of Hertfordshire Business School 
Michael Harker is Lecturer in Marketing at University of Strathclyde Business School, Glasgow.