Marketing: An Introduction, 7th Edition
Armstrong, Gary; Kotler, Philip
Language: English
Published by Pearson College Div (edition 7th), 2004
- Softcover
- Used
Seller: BooksRun, Philadelphia, PA, U.S.A.BooksRun
AbeBooks seller since February 2, 2016
Condition: Used - Very good
£ 5.32
Quantity: 1 available
Add to basketItem description from seller
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Seller Inventory # 0131424106-8-1
- Title
- Marketing: An Introduction, 7th Edition
- Author
- Armstrong, Gary; Kotler, Philip
- Publisher
- Pearson College Div (edition 7th)
- Publication year
- 2004
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0131424106
- ISBN 13
- 9780131424104
- Edition
- 7th.
Marketing: An Introduction, 7e, helps students master modern marketing principles and practices. Written by today's best-selling marketing author team, this paperback text has a manageable 16 chapter organization and builds on the unprecedented success of its sixth edition by placing customer value in the driver's seat. An organizing customer value framework introduced in the first chapter sets the stage. All new video cases, new presentation resources, a new Driver's Manual student study guide, and OneKey all-in-one website for students and instructors are just a few reasons why this is the most contemporary marketing textbook.
"Synopsis" may belong to another edition of this title.
Review
What reviewers are saying about Philip Kotler and Gary Armstrong's recent work (Principles of Marketing and Marketing: An Introduction):
"I have aggressively sought to utilize various assessment tools in my curriculum and have been very pleased with the Armstrong/Kotler support and value-added materials. I find the students often list them as "MOST HELPFUL" in course evaluations." ― Temple University reviewer
"I think Kotler and Armstrong really have a tiger by the tail in emphasizing relationships as their dominant theme... Their new emphasis on relationships and the new digital age are consistent with my high-tech, high-touch approach to marketing." ― Tulane University reviewer
"The authors do a superb job of covering customer value. It is certainly a conspicuous cornerstone of the book. The concept is well integrated in each chapter I that I reviewed." ― University of Southern Mississippi reviewer
"The value creation underlying theme is excellent. The section on brand strategy is thorough, provides good examples, and students can relate to it." ― County College of Morris reviewer
"Great idea to place positioning in with the product - FINALLY a book that did this!" ― Southern New Hampshire University reviewer
"This text is one of the best overall undergraduate marketing texts I have seen, because it incorporates more real-world applications of marketing concepts than any others I have used. This text does a good job of presenting marketing theory that is based on academic literature without excessive jargon or 'lists' that students think they should memorize. The videos and cases go well with the material." ― George Washington University reviewer
"The strengths of Kotler and Armstrong are that the focus is on the customer, which is very important and they define marketing in an understandable manner. I think they use excellent examples.... I am impressed." ― Montgomery Community College reviewer
"Kotler and Armstrong have stayed contemporary with everything going on in the field." ― California State University, Northridge reviewer
"The authors offer appropriate organizations and marketing efforts as examples and illustrations, and they have done a superb job of accounting for the current and emerging trends in a discipline that is characterized by rapid change." ― Eastern Kentucky University reviewer
"The CRM topic is given better coverage than in our present text." ― Milwaukee Area Technical College, Mequon Campus reviewer
"I do applaud the authors' practice of clearly delineating chapter objectives up front, followed by a review of the objectives/concepts at the end of the chapter - I like this continuity." ― University of North Florida reviewer
"Good focus on digital issues and relationships throughout the text...The content is very good...The examples are current and applicable to this age group of students." ― Western Michigan University reviewer
"Segmentation is a key chapter in my course. Kotler and Armstrong are superior in their coverage of this material...I feel my students would be better off with Kotler and Armstrong's text." ― Murray State University reviewer
"Kotler and Armstrong is quite refreshing, as it draws the reader into the fascinating areas of marketing via the use of real life examples right off the bat. My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs." ― University of Utah reviewer
"I particularly think that Kotler and Armstrong's text is far superior to [my present text-in-use] relative to the "What is Marketing?" section in the first chapter....I love the diversity of products and companies chosen for the company examples and cases; examples of companies that all ages can relate to and that are of interest to YOUNG PROFESSIONALS. [Present text-in-use] uses too many "stereotypical" college products, not giving students credit for being interested in other than." ― Texas State University reviewer
"...we might seriously take a look at Kotler and Armstrong." ― University of South Alabama reviewer
"About the title" may belong to another edition of this title.
BooksRun
Philadelphia, PA, U.S.A.
AbeBooks seller since February 2, 2016
Shipping rates within U.S.A.
| Item | 3 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 0.00 | £ 2.96 |
Payment methods
Store description
BooksRun helps save money on books. Founded in 2014, we are an independent online bookseller with thousands of happy customers and top ratings. With millions of titles in stock, from fiction to textbooks, we have the best book selection and prices 90% below the list price. We ship all orders the same day or the next business day. Expedited shipping arrives in 2 - 5 business days. Returns are accepted within 30 days of delivery. We are committed to providing each customer with the highest standard of customer service. Please carefully check the book’s description and condition before ordering. If you have any questions or issues, please contact us first. Thank you for choosing BooksRun!…
Specialty
Сollege textbooks and trade booksSeller's business information
AZ Texts LLC
228 Park Ave S Suite 38827
New York, NY U.S.A. 10003
Terms of sale
30 days hassle-free returns guaranteed!
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to BooksRun, Philadelphia, Pennsylvania, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.