This is an INTERNATIONAL EDITION. Brand New, Soft Cover / Paper Back Textbook and is printed in English with a different ISBN and Cover Image with US Edition. The PHOTO and ISBN of the US Edition is for REFERENCE ONLY. The content and chapters are same as the US Edition. Printed on High Quality Color Glossy Paper which is same Paper Quality as Original US Edition. Some books may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost / quality Indian version book. The ISBN of the actual book on SALE is stated in the Bookseller INVENTORY #. Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Bookseller Inventory #
Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing.
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows students how customer value–creating it and capturing it–drives every effective marketing strategy.
The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.
MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience–for you and your students.
MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
About the Author:
As a team, Gary Armstrong and Philip Kotler provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Armstrong is an award-winning teacher of undergraduate business students. Professor Kotler is one of the world’s leading authorities on marketing. Together they make the complex world of marketing practical, approachable, and enjoyable.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds an undergraduate degree and a master’s degree in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.
But Professor Armstrong’s first love has always been teaching. His long-held Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. Through the years, he has worked closely with business student groups and has received several campus-wide and Business School teaching awards. He is the only repeat recipient of the school’s highly regarded Award for Excellence in Undergraduate Teaching, which he received three times. Most recently, Professor Armstrong received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the 16-campus University of North Carolina system.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson Prentice Hall), now in its 14th edition and the world’s most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.
Professor Kotler was named the first recipient of four major awards: the Distinguished Marketing Educator of the Year Award and the William L. Wilkie “Marketing for a Better World” Award, both given by the American Marketing Association; the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing; and the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; the European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing.” A recent Forbes survey ranks Professor Kotler in the top 10 of the world’s most influential business thinkers. And in a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.
Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled and lectured extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.
Title: Marketing An Introduction 12E Armstrong ...
Publisher: Pearson Education
Publication Date: 2014
Binding: Soft cover
Illustrator: International Edition
Book Condition: New
Book Description International Edition. Paperback. Book Condition: Good. International Edition. Very fast shipping. Receive your book in 2-7 business days if you checkout with expedited shipping. We take pride in our customer service, please contact us if you have any questions regarding the listing. Bookseller Inventory # iu-us-9780133451276
Book Description Pearson. Book Condition: Acceptable. Ships Fast! 12th Edition. . Book is in readable condition. Might have cover wear, writing or highlighting, and possible moisture damage, etc. Supplements (such as CD's, Access Codes, etc.) are not guaranteed for used books, unless specified. Bookseller Inventory # ID2000004410525
Book Description Pearson, 2014. Paperback. Book Condition: Used: Acceptable. ***This is a teacher's edition textbook*** Book in "Acceptable" condition. Will show clear signs of use with worn, bent or torn covers. 2nd day shipping offered. Ships same or next day!!! Used books may not contain supplements such as access codes or CD's. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated. Bookseller Inventory # 1707120084
Book Description Pearson, 2014. Paperback. Book Condition: Used: Good. This is a teacher's edition textbook. Will show signs of use, and may contain writing, underlining, &/or highlighting within. May not contain access codes or supplementary material. 2nd day shipping available, ships same or next business day.This is the U.S. student edition as pictured unless otherwise stated. Bookseller Inventory # 1707190032
Book Description Pearson. PAPERBACK. Book Condition: Good. 0133451275. Bookseller Inventory # 003226
Book Description Prentice Hall, 2014. Paperback. Book Condition: Good. Books have varying amounts of wear and highlighting. Usually ships within 24 hours in quality packaging. Satisfaction guaranteed. We are not able to ship internationally. Your satisfaction is guaranteed! Please note that items may contain writing and/or highlighting and may not include CDs, access cards, or other supplementary material. Items ship in quality packaging within 2 business days. Bookseller Inventory # 8800032834848
Book Description Pearson. Book Condition: Good. Ships fast! Good book. 12th Edition . Supplements (such as CD's, Access Codes, etc.) are not guaranteed for used books, unless specified. Bookseller Inventory # ID2000004420529
Book Description Paperback. Book Condition: Good. GOOD Condition -- Book has visible wear with highlightings and writings inside -- Overall in GOOD & readable condition -- Book ONLY -- Does NOT INCLUDE supplementary materials or accessories such as CD, DVD, access code etc. -- Great DEAL !! Fast Shipping -- Friendly Customer Service -- Buy with Confidence!. Bookseller Inventory # RP0133451275GO
Book Description Pearson. Book Condition: Good. May have notes, highlighting, wear and tear. Supplements not guaranteed. Please contact us if you have any questions. Bookseller Inventory # 070-024787
Book Description Pearson. PAPERBACK. Book Condition: Fair. 0133451275 SLIGHT WATER DAMAGE! - May contain heavy wear, excessive highlighting/writing, and/or slight water damage. Supplemental materials such as CDs or access codes may NOT be included regardless of title. Contact us with any questions!. Bookseller Inventory # Z0133451275Z4