Marketing on the Internet: Multimedia Strategies for the World Wide Web
Language: English
Published by John Wiley & Sons, Inc., Hoboken, NJ, 1995
- Softcover
- Used
Condition: Used - As new
£ 22.70
Quantity: 1 available
Add to basketItem description from seller
Text appears clean, The cover has minor shelf wear. Light soil marks on the outer page edges. Quantity Available: 1. ISBN: 0471118508. ISBN/EAN: 9780471118503. Pictures of this item not already displayed here available upon request. Inventory No: 1560743599.
Seller Inventory # 1560743599
- Title
- Marketing on the Internet: Multimedia Strategies for the World Wide Web
- Author
- Ellsworth, Jill H.; Ellsworth, Matthew V.
- Publisher
- John Wiley & Sons, Inc., Hoboken, NJ
- Publication year
- 1995
- Condition
- As New
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0471118508
- ISBN 13
- 9780471118503
The Internet is revolutionizing the way that businesses are doing their marketing worldwide. Now every marketer faces the challenge of learning a new set of marketing tools — the kind of tools that will be most effective in building your marketing presence on the Internet.
Marketing on the Internet is your introduction to the new and powerful multimedia part of the Internet called the World Wide Web. It shows you how to get access to the Web, and how to build multimedia Web pages that give Internet users access to your marketing and sales information.
Also find out how to:
- Get a business connection on the Internet
- Use HTML to design virtual storefronts with graphics, sound, and hypertext documents for use on the World Wide Web
- Design Web pages that are easy for customers to use
- Incorporate an online multimedia strategy into your marketing plan
- Obtain free copies of Mosaic, Lynx, HTML editors, and other WWW software
- Avoid committing serious breaches of Internet etiquette that could damage your business reputation
"Synopsis" may belong to another edition of this title.
About the Author
Matthew V. Ellsworth researches and writes about the Internet, and provides Web pages consulting and authoring services. He holds degrees from Michigan State and Syracuse Universities, and co–authored The Internet Business Book (with Dr. Ellsworth). He now lives in a Texas hill country house he designed. Internet address: oakridge&atsign;world.std.com.
"About the title" may belong to another edition of this title.
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