Marketing Intelligence and Strategic Marketing Management : Analysis and Synthesis
Language: English
Published by VDM Verlag Dr. Müller, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 75.14
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The unifying theme of the whole dissertation is the investigator s unassailable faith in the market forces and the inherent ability of the markets to correct themselves. The representation encompasses the market intelligence within the framework of algorithmic information theory and the matching of strategic input state vectors to the output states to develop a strategy for efficient market management. This establishes the unification of market intelligence with stock market, market parameters, nation s GDP, fuzzy relationship of sensex and equity price, long term strategy of markets (example oil market), the dominance of markets by global parameters (WTO effect) and the international and national e-market through the Internet. Analysis and synthesis of Market Intelligence and Strategic Marketing Management have been adequately covered in the present dissertation with feed forward and feedback mechanisms having strongly interlinked parameter vectors.…
Seller Inventory # 9783639254334
- Title
- Marketing Intelligence and Strategic Marketing Management : Analysis and Synthesis
- Author
- Chaudhuri Ranjan
- Publisher
- VDM Verlag Dr. Müller
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3639254333
- ISBN 13
- 9783639254334
- Item weight
- 393 grams
- Dimensions
- 220x150x17 mm
"Synopsis" may belong to another edition of this title.
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