Marketing of High-Technology Products and Innovations : International Edition. This item is unavailable.
Language: English
Published by Pearson Education, Limited, 2009
- Softcover
- Used
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.84
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 52286905-20
- Title
- Marketing of High-Technology Products and Innovations : International Edition
- Author
- Mohr, Jakki J., Slater, Stanley, Sengupta, Sanjit
- Publisher
- Pearson Education, Limited
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 013136491X
- ISBN 13
- 9780131364912
- Edition
- International ed of 3rd revised ed.
- Item weight
- 1.953 pounds
- Dimensions
- N/A
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
"Synopsis" may belong to another edition of this title.
Review
"The highlights and comments from business executives and other sources were especially insightful." ― Ashok Gupta, Ohio State University
"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." ― Jim Simpson, University of Alabama Huntsville
"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." ― Edward E. Rigdon, Georgia State University
"Provides excellent examples and cases which illustrates concepts and theories in the text." ― Raj Rakhra, University of Washington Business School
"A very good book with a tremendous depth of reference." ― Dan Maher, ACT Venture Capital
"About the title" may belong to another edition of this title.