Marketing of High-Technology Products and Innovations : International Edition
Mohr, Jakki J., Slater, Stanley, Sengupta, Sanjit
ISBN 10: 013136491X ISBN 13: 9780131364912
Published by Pearson Education, Limited, 2009
Used
Soft cover
From
Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 13 October 2008
This specific item is no longer available.
About this Item
Description:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 52286905-20
Synopsis:
For undergraduate and graduate courses on marketing high-tech products
Provide your students with the vital information they need to successfully market high-tech products.
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Review:
"The highlights and comments from business executives and other sources were especially insightful." ― Ashok Gupta, Ohio State University
"Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." ― Jim Simpson, University of Alabama Huntsville
"Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." ― Edward E. Rigdon, Georgia State University
"Provides excellent examples and cases which illustrates concepts and theories in the text." ― Raj Rakhra, University of Washington Business School
"A very good book with a tremendous depth of reference." ― Dan Maher, ACT Venture Capital
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Marketing of High-Technology Products and ...
Publisher: Pearson Education, Limited
Publication Date: 2009
Binding: Soft cover
Condition: Very Good
Edition: International ed of 3rd revised ed.