Title: The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketi
Publisher: Amacom Books
Publication Date: 1992
Language: English
ISBN 10: 081445030X
ISBN 13: 9780814450307
Binding: hardcover
Condition: Very Good
Dust Jacket Condition: Dust Jacket Included

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Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more

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